Executive Summary

This whitepaper is intended to educate IT and production managers about the TransPromo opportunity that is emerging worldwide. A business-to-consumer direct marketing strategy, TransPromo combines personalized marketing messages with must-read statements, invoices, and other documents to help you:

• Increase revenue
• Extend and deepen customer relationships
• Lower direct marketing costs

Transactional documents, a recurring form of customer communications, can be powerful direct mail tools for one simple reason: these documents are opened and read on a regular basis. With a TransPromo solution, you can turn each step of your integrated marketing campaigns into an opportunity to strengthen and grow customer relationships.

Instead of plain statements and messages, you can create vivid, personalized, customercentric communications that:

• Strengthen brand image and create competitive distinction
• Improve bill clarity and reduce call center traffic
• Include special offers to up sell, cross sell, and drive business results
• Generate revenue by selling advertising space
• Incorporate personal messaging to build brand loyalty
• Strengthen and expand multi-channel marketing

This paper describes, in detail, the research and technology behind TransPromo and the steps you can take to enable your enterprise to begin strengthening your brand, your customer relationships, and your marketing campaigns.

Download the full Ricoh-IBM White Paper [PDF] here.