StreamServe Utilities™

When Did You Last Mis-Identify a Bottle of Coca-Cola?

Even in markets where there is little or no competition, customer satisfaction and awareness of the utility is important. Consistent reinforcement of “who we are” helps to establish and maintain the visibility and positive perception of the utility among customers, regulatory bodies, etc.

Successful companies like Coca-Cola have long recognized this. It’s why they scrupulously brand every touchpoint right down through the last mile, and that’s one big reason why you never mis-identify a Coke. There is absolutely no reason why utilities of all sizes can’t apply the same principles.

Yet the last mile of document communication between the utility and the customer is mostly a brand blind spot. The main reason is that the big business systems that generate most of this communication are geared to process data, not to produce clear presentment. And the "output" has been viewed as just that: output vs. communication.

In contrast, StreamServe Utilities enables you to extend your brand across the last mile of communication between the enterprise and its customers. Business documents reflect brand standards, including color, graphics, consistency of application, etc. Documents that look like they come from the utility, and not from some monolithic mainframe or third-party service bureau, reinforce customer and employee awareness, as well as support the overall brand investment of the utility.

Where appropriate, brand support also extends beyond the main utility identity. StreamServe enables documents to dynamically include division, subsidiary, or other identifying brand elements specific to the customer or the accounts.