StreamServe Utilities™

Are You Communicating or Just Feeding the Recycle Bin?

In addition to sending bills, utilities also need to communicate other important or valuable information to customers. Such correspondence presents perfect opportunities not only to communicate, but also to establish and reinforce positive impressions about the utility.

Regrettably, most additional correspondence gets only a glance, at best, and that is mainly due to document design and organization. If it doesn’t immediately strike a resonant chord with the recipient, chances are it will be ignored.

Obviously, one key to increasing effectiveness (and ROI) is to tune the correspondence to the customer. The more relevant the information, the less likely it is to go straight to recycling. For important information that applies to all customers, the key is to reduce the volume through intelligent consolidation. That increases the likelihood that it will actually get read, and decreases the cost to the institution.

StreamServe Utilities enables you to more accurately map the content of correspondence to the profiles of the customer, based on the accumulating knowledge of the customer held in enterprise business systems.

StreamServe Utilities also helps firms to consolidate and optimize their customer correspondence. How effective can this be? One customer used StreamServe to identify ways to consolidate its customer information package from seven pages down to two, saving over 2.5 million Euros annually in production and distribution costs.

As electronic and mobile communication channels continue to grow in popularity and capability, StreamServe enables utilities to migrate more customer communications to these media, saving paper, postage, and delivery costs. When paper is the preferred output medium, StreamServe optimizes postal costs by pre-bundling mailings for the most efficient and cost-effective delivery, including optimizing local tariff usage.