EAC Whitepaper: An Analysis of StreamServe Persuasion

Empowering Business Users and Improving Customer Centricity

The ability of businesses to achieve greater levels of customer-centricity and customer service depends more and more on the empowerment of the entire business towards this goal.

Whitepaper Summary:
Joshua Greenbaum, principal of Enterprise Applications Consulting, has conducted research that shows that StreamServe Persuasion provides precisely the right mix of business user functionality and technological savoir-faire to empower business users with the tools needed to improve the customer-centricity of the enterprise. Interviews with customers in disparate industries such as telecommunications, public utilities, and testing services have shown that StreamServe Persuasion can yield benefits across a range of factors, including:

• Faster turnaround for key business processes.
• Significantly increased efficiency and throughput.
• Support for new business opportunities.
• Lower hardware and software costs.
• More direct empowerment of business users and less demand for scarce IT resources.
• Better leverage of existing IT/ERP resources.
• Improved ROI across the enterprise.