See how StreamServe Financial transforms the account statement and streamlines business processes over the last mile to the customer.

Financial services firms have diligently pared operational costs to improve efficiency and their bottom lines. While those efforts continue, new growth is fast becoming the main focus for increasing profits.

Extracting more value from current customers is the key to aggressive growth according to 87 per cent of CEOs surveyed in the University of Mannheim and SAP's 2005 EMEA Retail Banking Study. Yet 93 per cent of those surveyed said their firms currently attempt no cross-sell during customer interaction.

StreamServe Financial™ empowers a customer-centric communication strategy for financial services firms. It enables them to convert internal information systems into dynamic, interactive and customized communication channels for the creation and presentment of documents and customer statements in any format through any channel.

This not only improves the firm's ability to provide a richer customer experience—including personalized cross- and up-sell opportunities—it also reduces costs by streamlining the last mile of communication between the firm and its customers.

Turning Account Statements into Marketing Opportunities

Account statements provide prime opportunities to generate new revenue. StreamServe Financial enables you to upgrade the statement from simple transaction summaries into personalized, one-to-one marketing that deepens the relationship, drives revenue, and reinforces brand awareness.

The last mile of communication between the firm and the customer is the key place to reinforce positive customer relationships. People respond best when regular communication like the account statement is fast, easy and intuitive. When it is, the better experience reinforces loyalty and inclines customers to engage additional products and services.

Deeper Penetration, Better Results

StreamServe Financial works in conjunction with existing enterprise systems, complementing their deep wells of customer information with the means to efficiently craft and present important, personalized and branded documents all across the last mile—printed, electronic, mobile, and Web.

In addition to improving the customer experience through superior presentment, StreamServe Financial also enables marketing to extend brand-awareness activity deep into the customer base. It gives marketing flexible, efficient channels for ongoing communication and targeted offers.

By streamlining the creation and distribution of enterprise documents, StreamServe shortens the time required to communicate personalized messages and new product offerings to customers. It also reduces cost by efficiently consolidating information into fewer documents, and enabling a shift to electronic and mobile delivery.

The Bottom Line

StreamServe Financial customers regularly report ROI of less than a year, ongoing savings often measured in millions, and measurable improvements in revenue generation from customer-centric communication strategies that maximize the value of customer interaction.

StreamServe Financial™

Spurring Growth over the Last Mile

	See how StreamServe Financial transforms the account statement and streamlines business processes over the last mile to the customer.

The last mile of communication between the firm and the customer is the key place to foster expanded business relationships. StreamServe Financial™ radically improves a firm's ability to capitalize on these last-mile communications.

StreamServe transforms documents into deep-base marketing channels, while simultaneously streamlining the creation and distribution of the documents that customers value. The most obvious of these is the account statement.

Profiting from Better Statements

StreamServe Financial upgrades the account statement from simple, dry transaction summaries into one-to-one marketing opportunities. It enables marketing to include selected messages and opportunities that are relevant to the particular customer—automatically and based on information included in that specific document.

Customers are more inclined to respond to such offerings because of the greatly improved "statement experience." The new statements are easier to understand because of clearer, more intuitive presentment. (Click here to see an example.)

Delivered the Way They Want It

Electronic delivery through email and web is increasingly in demand (with the happy benefit of being significantly less expensive to provide). The mobile phone and other wireless devices are also emerging as very viable communication channels. The new statement maintains its look and feel across these different distribution channels, giving the customer a consistent experience even when the medium changes.

And equally important, customers can specify their channel preferences for receiving communications, and they can change them at will.

Driving the Brand

StreamServe Financial also enables the firm to extend its brand across the last mile. Business documents reflect brand standards, including color, graphics, consistency of application, etc.  Documents that look like they come from the firm and not some monolithic mainframe reinforce customer awareness and feelings of loyalty, as well as supporting the overall brand investment of the firm.

StreamServe Financial™

Helping IT Help the Firm

	See how StreamServe Financial transforms the account statement and streamlines business processes over the last mile to the customer.

In many financial services firms, customer communications derive from multiple enterprise systems. Developing each document requires separate coding effort, often involving a separate skillset for each system involved (SAP, Oracle, etc.). Furthermore, each type of output of each document—electronic, print, banking terminal, etc.—also requires a separate development and support effort.

StreamServe Financial™ consolidates all of this down to one environment. It is enabling technology that complements, but does not replace, the existing enterprise infrastructure. In fact, it is able to accept all the data it needs from existing enterprise systems without requiring any major changes to those systems or applications.

Importantly, StreamServe is also enterprise-class technology that is scalable to millions of documents.

Streamlining the Process

StreamServe substantially reduces the initial IT workload by eliminating much of the coding traditional environments require. For example, it includes a vast array of standard connectors that enable it both to receive data and to output documents in multiple formats, and variations in form and output are assembled at runtime from a single master template.

StreamServe also reduces the ongoing IT workload by equipping Marketing and other business departments to make content and some design changes themselves—whenever they wish.

The results are a substantially compressed production chain and cycles, significantly reduced demand on IT for production-level work, and greatly reduced development efforts for new documents or changes to documents.

Economizing on Delivery

StreamServe Financial delivers documents to customers through the channel they prefer. Each statement can be automatically sent via email, over the web, via fax, through banking terminals, through mobile connections (telephone, PDA, etc.), and, of course, on paper.

Through better design, intelligent selection, and sophisticated consolidation techniques, StreamServe Financial enables enterprises to deliver higher quality customer communications on fewer pieces of paper. For example, StreamServe enabled Postbank, one of Germany's leading banks, to consolidate seven letters down to two, resulting in annual savings of over 2.5 million Euros for this communication alone. StreamServe also optimizes postal costs by pre-bundling mailings for the most efficient and cost-effective delivery.

The outcome is that in addition to reducing the workload demands on IT, StreamServe Financial also equips the IT department to make measurable contributions to the bottom line through reduced costs and more efficient use of budget and resources.

Features at a Glance

Connectivity to all major business applications

• Application independent
• Processes and manipulates both structured and preformatted input data
• Reduces interfaces by using standard input and output connectors
• Consolidates document data from different systems

Document composition and personalization

• Enriches account statement content with local language support, bar codes, pictures, graphics and more without additional programming
• Enables intuitive document design and composition with an easy to use tool
• Uses one document template for all output formats and output channels
• Easily adds personalized marketing messages

Preparation and post-processing

• Bundles distribution of multiple documents to one recipient
• Migrates to electronic channels and saves distribution costs
• Sorts, consolidates and adds OMR coding prior to printing and enveloping to save postage cost and optimize local tariff usage

Multichannel distribution and storage

• Stores all outgoing account statements in electronic “final format”
• Supports all conventional archiving systems
• Captures electronic image of account statements with identical design, independent of format, to any storage medium
• Maintains same layout and corporate branding on each output channel
• Outputs to print, electronic, Web, and telephonic channels, as well as to databases and other applications.

Platform support and scalability

• Supports LINUX, AIX, Sun Solaris, HP-UX, Windows 2000, Windows 2003, Windows XP
• Enterprise-class scalability to millions of documents

Technology partnerships

• IBM Advanced Business Partner
• Oracle Member Partner
• Certified SAP Software Partner
• SSA Global Solution Partner