StreamServe Financial™

Are You Communicating or Just Feeding the Recycle Bin?

From the moment they open an account, customers are inundated with correspondence. Most of it gets only a glance, at best. Yet correspondence presents perfect opportunities to make a good first impression and then to continually reinforce it.

Obviously, one key to increasing the effectiveness (and ROI) is to tune the correspondence to the customer. The more relevant the information, the less likely it is to go straight to recycling. For important information that applies to all customers, the key is to reduce the volume through intelligent consolidation. That increases the likelihood that it will actually get read, and decreases the cost to the institution.

StreamServe Financial™ enables financial services firms to more accurately map the content of correspondence to the profiles of the customer, based on the accumulating knowledge of the customer held in enterprise business systems.

StreamServe Financial also helps firms to consolidate and optimize their customer correspondence. How effective can this be? One of Germany's largest banks used StreamServe to identify ways to consolidate the letters in its customer welcome pack, saving over 2.5 million Euros annually.

As electronic and mobile communication channels continue to grow in popularity and capability, StreamServe enables firms to migrate more customer communications to them, saving paper, postage, and delivery costs. When paper is the preferred output medium, StreamServe optimizes postal costs by pre-bundling mailings for the most efficient and cost-effective delivery, including optimizing local tariff usage.