Innovative technology helps Media Logistics attract new clients

Distribution of magazines to 14,000 outlets

A large number of the millions of magazines that are fresh on the shelves every morning at 14,000 news outlets in the Netherlands and Belgium are packed and distributed by Media Logistics, the logistics division of Dutch media group Audax. Media Logistics distributes titles published both by Audax itself and by other publishers. In order for the news outlets to be able to manage their daily range of magazines in an efficient way, it is critical that Media Logistics provide each customer with the correct documentation to accompany its particular choice of publications.

Cumbersome preparation of client documentation (packing slips, return slips, invoices)

Until recently, Media Logistics’ distribution process was both time-consuming and error-sensitive. The daily routine involved packing magazines into crates and preparing the necessary client documentation, printed in batches by large laser printers; packing slips, return slips for unsold magazines, return stickers and invoices. The crates and documentation were then transported to 34 depots in the region, where local transporters would come the next morning to pick up the crates and sort the documents, adding the right papers for the right client to the right crate.

Improved document quality, flexibility and 52 000 hours saved

“The StreamServe solution not only allows us to manage our document production flexibly using information from various systems per customer; we can also rapidly add new documents to our production line. The StreamServe solution is so simple and flexible that we can implement new clients in no time. As a result, developing the layout of a document in accordance with the client’s requirements can now be done two to three times faster than before,” says Bob Furrer.

Today, the improved efficiencies generated by the new document management process have saved 52,000 hours annually for Media Logistics’ contracted drivers, and have led to improved output quality and significant savings in the internal document management process.

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