The Art and the Science of Persuasion

Capitalizing on your information assets and knowledge of your customers is one of business’s eternal truths. It’s also the essential idea behind StreamServe solutions. But the best way to achieve this changes over time as new technology and concepts are proven to be effective.

StreamServe Persuasion is the latest evolution of this idea. Built on the best currently proven technology—the science—it also introduces the Art of Persuasion: new Web applications that provide straightforward working environments for everyone typically involved in the enterprise’s customer communications efforts; marketing, development, support, etc.

Business systems make great reference libraries.
A little Persuasion makes them powerful revenue generators, too.

Even when they’re treasure troves of customer information, business systems are primarily focused on making the company more efficient. They are excellent at capturing what’s happening, or what has happened, and then making that information available within the company.

StreamServe Persuasion adds an inside-out dimension. It:

• Enables you to use the power of your business systems not just to see what customers have already done, but also to influence their purchase decisions, perceptions, satisfaction, and loyalty
• Combines information from multiple systems—ERP, CRM, content management, etc.— to produce persuasive, engaging, and personalized communications that can positively impact the bottom line, and then
• Delivers the documents in the format and through the communications channel that each customer prefers; Web, mobile, hardcopy, etc.
  The result? More informed and influential interaction that increases the customer’s value to you…and yours to them.

StreamServe Persuasion leverages all the data and content stored in your front- and back-end systems to deliver customer communications that feed the bottom line.