Circuit City has chosen the StreamServe Business Communication PlatformT (BCP) as part of its retail technology transformation initiative, which will take the company from a proprietary architecture to an open standards system.

Circuit City will use StreamServe to create, manage, personalize, and distribute approximately 78 million price tags annually to its more than 600 stores in the United States.

"StreamServe will support a critical part of our in-store customer experience by helping us create and maintain product pricing and promotion display information," said Michael Jones, senior vice president, chief information officer for Circuit City. "This system takes into account the technical requirements of each of our stores to ensure accurate pricing is displayed."

The StreamServe BCP will allow Circuit City to create one or thousands of price tags at a time. And since the StreamServe BCP is bi-directional, Circuit City stores will be able to order new tags immediately.

"We are pleased to be able to help one of the world's leading retailers gain the flexibility and scalability to maintain and even improve its pricing and promotions competitiveness," said  George Bloom, president of StreamServe North America.

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