STREAMSERVE NEWS - 30 NOVEMBER 2007

INTRODUKTION

Kommunikationen til kunder er et område, som virksomhederne kommer til at ændre og udvikle i fremtiden, ifølge en undersøgelse foretaget af the Economist Intelligence Unit.

Som StreamServe-kunde har du store muligheder for at videre udvikle din kundekommunikation på en facon, som både forstærker virksomhedens kunderelationer og giver omkostningsbesparelser. Gennem din virksomheds viden om kunden tilpasser du kommunikationen til modtageren. Det betyder at uanset om der er tale om en privatperson eller virksomheder er informationen mere relevant for modtageren. Fergas fortæller om hvordan de har tilpasset kommunikationen til sine kunder.

Virksomhedskommunikation var temaet på vores brugerkonference den 12.-13. november. På konferencen blev der vist interessante eksempler på løsninger, som vores kunder har implementeret. Der var cases om dokumentdesign. Hvordan et gennemtænkt dokumentdesign både kan give en tydeligere og bedre kundeoplevelse samt lavere produktions- og distributionsomkostninger.

Kundeoplevelsen er ofte drivkraften bag optimering af kommunikationen. Med mulighed for optimering af elektroniske kommunikation og hermed reducere mængden af papirforbrug for vi nu også sat klimaforandringer og socialt bevidsthed på dagsordenen.

Jeg modtager gerne dine kommentarer og ønsker dig en fremgangsrig afslutning på året og en rigtig God Jul!

Med venlig hilsen,
Christian Hadenius

Customer centric approach at Fergas

Fergas is a third generation family business that has evolved into a global supplier of curved metal blower wheels, cross flow blowers and AirBlaster units.

"A great benefit for us, and for our customers, is that StreamServe has given us the possibility to offer documents tailored to the needs of each individual customer. In our core business the aim is to find optimal solutions to whatever the customer's issues are, therefore it is only logical that we also tailor our business communication to the customer’s needs", says Magnus Pettersson, CFO at Fergas.

"Examples of customer needs are barcodes, letter codes based on the customer’s own system, as well as specific areas on the document where these codes should be found. We can use the customer identification number to let StreamServe automatically create delivery documents with this specific information. The value of the documents increase, since they make it easier for our customers to receive goods. This means more satisfied customers."

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Sustainable customer communication
- the environmental aspect

A major global development, which will affect the trends in the communication area, is the climate changes. Therefore, it is relevant to explore how StreamServe Enterprise Document Presentment can fit into new customer interaction strategies that better serve a sustainable development.

When acquiring a new customer it is not unusual that several mailings are sent out, such as a welcome letter, information packs, and user identification or PIN codes. StreamServe makes it possible to assemble, print and sort documents that may originate from different back-end systems so that one single envelope can be sent out to a new customer.

Another area that quite obviously can contribute to more environmentally friendly communication is the transition to electronic documents. An insurance company used StreamServe to convert 60% of their customer communication to electronic formats. In their case, this meant a 18.8 million decrease in the number of physical documents, which gives a reduction of 49 tons of carbon discharge.

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